Ad Nut
Aug 2, 2016

Kit recites 'Tyger' in global ad for Infiniti's Q60

The Hong Kong-headquartered auto brand brings a touch of poetry to a TVC starring Game of Thrones actor Kit Harington.

In this new ad destined for global play, actor Kit Harington intones William Blake's poem The Tyger while wending his way through a primieval forest in Infiniti's Q60 coupe.

The 60-second film is playing in US cinemas and through the brand's social channels. The actor will also appear in a 30-second TVC that will launch in the US on 8 August and then proceed to other markets when the car becomes available there. 

The campaign, by Crispin Porter + Bogusky, also includes print ads and two forthcoming online films featuring "audio engineer and music technologist" Young Guru and sneaker designer Sophia Chang.

Ad Nut doesn't have HBO (why would Ad Nut waste time on a channel with no ads?), and so had to Google to figure out who Harington is. But the brand appears to believe he has wider appeal than its previous ambassador, F1 racer Sebastian Vettel.  

With Harington's reading of Blake, and especially his "what just happened?" reaction shot at the end, the ad rises slightly above the bog-standard, car-on-a-deserted-winding-road ad it would otherwise be.

CREDITS

Agency: Crispin Porter + Bogusky
Chief Creative Officer: Kevin Jones
Executive Creative Director: Steve Clarke
Account Director: Alison Foley
Account Supervisors: Emily Gruppo / Mark Hurley
Account Manager: Melissa Krause
Agency Executive Producer: Sarah Patterson
Agency Producer: Lyra Rider

Creatives: Tim Gillingham / Steve Clarke / Bo Deng / Marcus Kawamura / Jason Pierce

Prod Co.: Partizan
Director: Antoine Bardou-Jacquet
Executive Producer: Lisa Tauscher
Line Producer: David Stewart

Edit House: Work Editorial, Culver City
Editors: Bill Smedley / Jason Overbeck / Keith Hamm

Visual Effects & Finishing: Framestore, Culver City
Color Grade: Beau Leon, Framestore, Culver City

Music: Zack Hemsey “The Way” (Kit Harington TV spot)
Barking Owl Music & Sound, Los Angeles (Kit Harington webfilm)

Sound Mix: Eleven, Santa Monica
Mixer: Jeff Payne / Mike Franklin

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