Adrian Peter Tse
Oct 14, 2014

Innored interprets 'Never stop exploring' for North Face Korea as social experiment

KOREA – A North Face pop-up shop in South Korea draws unsuspecting customers, who once inside, find they need to scale the walls in the latest branding campaign by Innored.

KOREA – A North Face pop-up shop in South Korea draws unsuspecting customers, who once inside, find they need to scale the walls in the latest branding campaign by Innored.

Client The North Face Korea

Agency Innored

Market Korea

Campaign Scope Digital

Background To deliver North Face's 'Never stop exploring' message, Innored created a temporary store with hidden functions’ and cameras in a crowded part of town. Outwardly, the store appeared normal, featuring merchandise and what you might expect from a brand like The North Face a rock climbing wall on all four interior walls. Beyond...

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