Ad Nut
Jan 9, 2017

Innisfree and Lee Min Ho set hearts aflutter with VR

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

In 'Someday in Jeju', a VR experience launched by Innisfree and Korean digital agency PostVisual (part of J. Walter Thompson), the viewer picks up a hitchhiker who turns out to be actor Lee Min Ho. The hearthrob then leads the viewer on a tour of Jeju island, the Unesco World Heritage site where the brand supposedly originated.

Although nothing more risqué than virtual hand-holding takes place, one young woman's heart rate doubled to 179 beats per minute while experiencing the virtual date, as shown in the above video.

The VR experience launched back in September in Korea and Shanghai, but will be appearing in other Asian cities.

Ad Nut does not advise picking up hitchhikers: Some of them may not be interested only in talking about the origins of cosmetic products.

CREDITS: PostVisual

Una Seol - chief creative officer
Hyunbok Jung - creative director
Seolbreak Shon – programmer
Taebong Kim – art director
Hyunhee Park – writer
Minjoon Cho – designer
Jihyun Park – designer
Sunguk Kim - director
Minsang Yi – producer
Hyunjoo Kim – digital artist
Kangrok Kim – digital artist
Eunyoun Jun  – contents strategist
Angeun Jeong– contents strategist
Team ‘xcox’ – creative technologist
Team ‘drone orange’ – cinematographer

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Direct from Cannes: Reporter's notebook from the festival
Premium
11 hours ago

Direct from Cannes: Reporter's notebook from the ...

Our editors on the Riviera are posting tidbits and takeaways from the Cannes festival.

Premium
Japan at Cannes: The work that cut through
Premium
11 hours ago

Japan at Cannes: The work that cut through

A mobile Grand Prix offsets an absence of big wins in the categories Japan is more commonly known for.

Premium
Ad Nut's Raya-ad review: Brands embrace Ramadan
Premium
12 hours ago

Ad Nut's Raya-ad review: Brands embrace Ramadan

Ad Nut joins in the festive cheer to take a look at a few Raya campaigns.

Premium
Move and win roundup: MetLife, WPP, Y&R, Turner, Centric and more
Premium
12 hours ago

Move and win roundup: MetLife, WPP, Y&R, Turner, ...

A weekly collection of notable people moves and account news.