Ad Nut
Jan 9, 2017

Innisfree and Lee Min Ho set hearts aflutter with VR

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

In 'Someday in Jeju', a VR experience launched by Innisfree and Korean digital agency PostVisual (part of J. Walter Thompson), the viewer picks up a hitchhiker who turns out to be actor Lee Min Ho. The hearthrob then leads the viewer on a tour of Jeju island, the Unesco World Heritage site where the brand supposedly originated.

Although nothing more risqué than virtual hand-holding takes place, one young woman's heart rate doubled to 179 beats per minute while experiencing the virtual date, as shown in the above video.

The VR experience launched back in September in Korea and Shanghai, but will be appearing in other Asian cities.

Ad Nut does not advise picking up hitchhikers: Some of them may not be interested only in talking about the origins of cosmetic products.

CREDITS: PostVisual

Una Seol - chief creative officer
Hyunbok Jung - creative director
Seolbreak Shon – programmer
Taebong Kim – art director
Hyunhee Park – writer
Minjoon Cho – designer
Jihyun Park – designer
Sunguk Kim - director
Minsang Yi – producer
Hyunjoo Kim – digital artist
Kangrok Kim – digital artist
Eunyoun Jun  – contents strategist
Angeun Jeong– contents strategist
Team ‘xcox’ – creative technologist
Team ‘drone orange’ – cinematographer

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ogilvy's new Indonesia CEO aims to nurture local talent
Premium
2 days ago

Ogilvy's new Indonesia CEO aims to nurture local talent

Anne Ridwan discusses her move to Ogilvy & Mather CEO for Indonesia, and how she plans to give local talent the skills to ascend to top leadership positions.

Premium
Black cats are not unlucky, and this campaign proves it
Premium
2 days ago

Black cats are not unlucky, and this campaign proves it

Brazil-based NGO and Leo Burnett Tailor Made entered a black cat in a bunch of contests to disprove a superstition that stops people from adopting such felines.

Premium
Restrictions on bar entry at Cannes could 'kill energy'
Premium
2 days ago

Restrictions on bar entry at Cannes could 'kill energy'

A stricter admission policy for bars and hotels at this year's Cannes Lions risks changing the nature of the event, industry leaders have warned.

Premium
3 key takeaways from the ASEAN Creative Cities forum
Premium
2 days ago

3 key takeaways from the ASEAN Creative Cities forum

Conference addresses the required steps to build a creative economy.