David Blecken
Jun 15, 2017

How one brand is trying to change Japanese attitudes to infertility

Ongoing work for Seem, a home testing kit for men, aims to break down the barriers surrounding a poorly understood subject.

Ongoing work for Seem, a home testing kit for men, aims to break down the barriers surrounding a poorly understood subject.

Japan’s low birth rate has been discussed ad nauseam. But people have been slow to confront the reasons. When they do, they usually cite lifestyle choices or female infertility. Yet male infertility looks to be just as big an issue. In an interview with the Japan Times in May, an expert on the subject, Dr Teruaki Iwamoto, noted that in the 10 percent of married couples that experience infertility in Japan, men and women contribute equally to the...

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