Ad Nut
Apr 18, 2017

Height-challenged ballers prove fearless in new Nike spot for China

An attitude- and meme-filled film by Wieden+Kennedy Shanghai presents the basketball exploits of two undersized underdogs.

An attitude- and meme-filled film by Wieden+Kennedy Shanghai presents the basketball exploits of two undersized underdogs.

Presented in a format reminiscent of a video game, 'I got next' is about having the courage to step on the court, lay down a challenge and then back it up.  

Magical realism and liberal mixing of genres and memes makes the spot a compelling watch. Ad Nut particularly enjoyed the montage where one character imagines the ignominy he'll face if he fails to step up his game, as well as the inspired musical...

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