Ad Nut
May 8, 2017

Handbag brand suggests exploding-dye accessory to colour thieves

Ash Be Nimble's 'Handbag Dyetonator' is activated by an SMS and has GPS to aid authorities in tracking a stolen bag.

Ash Be Nimble's 'Handbag Dyetonator' is activated by an SMS and has GPS to aid authorities in tracking a stolen bag.

Ash Be Nimble, a Malaysia-borne apparel brand, claims it will offer women empowerment against handbag snatchers with a device that can be remotely detonated by an SMS to release smoke and indelible dyelike a bag of cash in a bank-heist movie. The brand has a sign-up form on its website for women who are interested in carrying around an armed explosive in an attractive leather-encased doodad. Availability and pricing are not specified.

The brand's...

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