eHarmony Valentine's campaign woos disillusioned 'swipers'

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

Online dating site eHarmony wants to help singles in Australia reclaim Valentine's Day from couples by going back to an age-old tradition sending cards to one's crushes on this ocassion.

Apparently, 44 percent of Aussie singles have never received a Valentine's Day card, and nearly a third haven't received one in over a decade, according to an online survey commissioned by eHarmony. The findings prompted the algorithm-based dating site to launch the 'Be my...

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