The chances are you’ve never given much thought to the paper in your printerif you even have a printer. But Double A, a global paper company, wants to remind people that not all sheets of paper are created equal.
The brand and the band OK Go, which is famous for its elaborate music videos, came together and worked with Six Inc, a division of Hakuhodo Daito Manabe, a celebrated Japanese media artist and Mikiko,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events