David Blecken
Nov 29, 2017

Double A and OK Go make paper the star in a feat of technical wizardry

A humble sheet of A4 can be a lot more exciting than people give it credit for.

A humble sheet of A4 can be a lot more exciting than people give it credit for.

The chances are you’ve never given much thought to the paper in your printerif you even have a printer. But Double A, a global paper company, wants to remind people that not all sheets of paper are created equal.

The brand and the band OK Go, which is famous for its elaborate music videos, came together and worked with Six Inc, a division of Hakuhodo Daito Manabe, a celebrated Japanese media artist and Mikiko,...

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