Ad Nut
Aug 29, 2017

Chevrolet adopts augmented-reality showroom

General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.

General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.

Dentsu Aegis Network DAN agencies Carat and Isobar are showing off V-Showroom, an AR augmented reality showroom app built for General Motors International GMI.

The system, launched back in May at 110 Chevrolet dealerships in Korea, requires an iPad with a bit of optical hardware attached to it, but can place a 3D replica of a vehicle the Chevy Cruze into any environmentfrom coffee table to garage to street. From the video above,...

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