BBDO Bangkok has created a GPS-enabled motorcycle helmet that call for medical help when it detects an impact.
Ad Nut's UK colleagues write:
BBDO Bangkok created the technology to help counter Thailand’s motorcycle accident problem—the country has the world’s second-highest number of crashes and 80 percent of fatalities happen on rural roads. In many cases when riders lose consciousness and can’t summon help. The tech was created for ThaiHealth’s Road Safety Project. A few hundred helmets were made and distributed initially and, in the next phase of production, riders can register online to receive more information about price and availability.
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