Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
TODAY'S EDITION
February 06, 2026
Latest
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Arthur Sadoun on Publicis’ growth, sector woes and why neglecting talent is ‘kiss of death’
CEO talks to Campaign after increasing revenue and margin.
Jeff Bezos-owned Washington Post to lay off more than 300 journalists
Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.
Principal media to become a ‘business mainstay’ in 2026 as marketers trade transparency for certainty: Forrester
Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.
Welcome to the new Campaign Asia-Pacific
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
The Knowledge
Japan: the art of making things too well
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year
The global brand is recognised for its creative ambition and impact across APAC.
The Information
Indonesia’s Eid bonus uncertainty lingers in 2026 amid distinct gender spending splits
EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
Five APAC leaders among Cannes Lions 2026 jury presidents
The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.
SEE ALL NEWS
The Work
Promoted content
The Performance Trap: why 2026 is the year marketers must stop borrowing from the future
In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term performance strategies. Following a turbulent 2025 marked by the scaling of AI and geopolitical uncertainty, the urge to "hunker down" and focus solely on the next click is stronger than ever.
