Staff Reporters
Mar 16, 2017

Zenith names APAC digital lead

Melissa Lapeyre was previously at Blue449 in Paris.

Melissa Lapeyre
Melissa Lapeyre

Zenith Singapore hired Melissa Lapeyre as regional digital director.

She was previosuly at Blue449 in Paris, where she managed regional clients for two years in a similar role.

Her role, reporting to Helen Lee, managing director of Zenith Singapore, will cover account management, digital strategy and thought leadership.

Lapeyre said in a statement that she's passionate about all things digital and in particular programmatic, which is "creating a smarter and more innovate consumer-centric landscape for our clients to work within”.

 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
APAC Effie winners announced
Premium
1 day ago

APAC Effie winners announced

BBDO shops dominate, winning the Grand Effie and 14 out of 15 gold awards.

Premium
Tiger Beer frees its eponymous feline
Premium
2 days ago

Tiger Beer frees its eponymous feline

A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.

Premium
JWT, We Are Social, Mindshare top Singapore agencies on social media
Premium
2 days ago

JWT, We Are Social, Mindshare top Singapore ...

A new report from Digimind also found that Facebook is the preferred channel for all agencies operating in the Lion City.

Premium
Nation branding: A complex, high-stakes game
Premium
2 days ago

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.