Staff Reporters
Mar 16, 2017

Zenith names APAC digital lead

Melissa Lapeyre was previously at Blue449 in Paris.

Melissa Lapeyre
Melissa Lapeyre

Zenith Singapore hired Melissa Lapeyre as regional digital director.

She was previosuly at Blue449 in Paris, where she managed regional clients for two years in a similar role.

Her role, reporting to Helen Lee, managing director of Zenith Singapore, will cover account management, digital strategy and thought leadership.

Lapeyre said in a statement that she's passionate about all things digital and in particular programmatic, which is "creating a smarter and more innovate consumer-centric landscape for our clients to work within”.

 

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