YR Hong Kong has launched a new first-party data analytics and activation service, with the simple stated aim of helping brands win more business. Named 1-to-1’, the in-house service will collect information directly from customers to help deliver more personalised content.
“Marketers have acknowledged that first-party data delivers the highest return on investment of any data type, giving brands competitive advantage because it is unique to their business,” said Beverly Ho, general...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events