Robert Sawatzky
Apr 3, 2017

YouTube brings in 3rd party brand safety reporting

Google's expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content

As part of recent pledges to step up brand safeguards for advertisers, Google has announced it is now working with third party vendors to provide brand safety reporting on YouTube. 

Google says it is working with three MRC-accredited firms and will begin integrating their technologies in the weeks ahead.  Campaign Asia-Pacific has learned that the three firms are Integral Ad Science, Double Verify and ComScore.

Meanwhile,...

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