Hyperconnectivitywhere everything and everyone is plugged into the internet 247, has transformed the way people interact and communicate with each other and how they engage with brands. Consumers increasingly time-poor and impatient, are craving and demanding deeply personalised, seamless experiences anytime and anywhere.
Put simply, producing a product or service is no longer enough. This move towards an experience economy’ is having a significant bearing on the future of live communication and brand...
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