Erik Ingvoldstad
Feb 21, 2017

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

Erik Ingvoldstad

Recently, my friend Matt Eastwood, who is the global chief creative officer at J Walter Thompson you can’t get much higher than that in creative roles in advertising, was interviewed by Indian website Live Mint. In the interview, he proclaimed that “it is the best time to be working in advertising”, because “now, you can invent a new product” instead of just doing “advertising”.

So...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Marriott names luxury brand VP for APAC
Premium
1 hour ago

Marriott names luxury brand VP for APAC

Bruce Ryde will drive brand strategy as the group prepares to double luxury footprint in the region.

Premium
Dentsu in pole position to win Jaguar Land Rover's $500 million global media account
Premium
1 hour ago

Dentsu in pole position to win Jaguar Land Rover's ...

WPP’s Mindshare has held the account for 17 years.

Premium
Why Bain’s ADK buy is the most important story of 2017
Premium
1 hour ago

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

Premium
What if your industry simply ceased to exist?
Premium
3 hours ago

What if your industry simply ceased to exist?

Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.