David Blecken
Oct 6, 2016

What will it take for Spotify to fly in Japan?

The company’s debut could spark change not just for the streaming sector, but for audio marketing as a whole.

(spotify.com)

After much toe-dipping, Spotify is at last officially present in Japan. The company will provide a free advertising-supported service and a paid service at 980 yen around US$10 per month. It will also offer lyrics for karaoke enthusiasts. It’s currently operating in invite-only’ beta mode.

It comes late to the game in the world’s second-largest music market, which accounts for around US$3 billion in annual sales down from around $5 billion 10 years...

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