David Blecken
Oct 5, 2017

What going with Bain could mean for ADK

Selling to the private equity company could pave the way for a new kind of agency model.

WPP CEO Sir Martin Sorrell. WPP is contesting Bain Capital's bid along with Silchester International Investors, ADK's second-largest shareholder

Bain Capital’s 152 billion yen US$1.35 billion bid for ADK, which it launched on 3 October, came as a surprise to many given the multiple challenges facing the global advertising industry. But it could have bigger implications than are initially apparent.

To begin with, Bain’s recent activity, which has seen it invest in more than 10 Japanese companies including Toshiba’s chip unit, signals familiarity with and optimism towards the market. The move by...

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