David Blecken
Oct 13, 2017

What ails Japanese advertising, according to McCann's new country leader

More emphasis on core concepts, more international perspective and more willingness to experiment could help Japan in the long-term, says Hiroaki Mori.

Hiroaki Mori

McCann recently appointed Hiroaki Mori as president and CEO for Japan. While Mori began his career at one of Japan's biggest institutionsHakuhodohe has lived and worked in a number of international markets and believes in the value of different perspectives. Here, he discusses how a more open-minded approach could contribute to the future of Japanese advertising. Responses have been edited and condensed for clarity.

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