Advertising News
Yiling Pan
Jan 15, 2018

WeChat opens its closed ecosystem for brands

The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.

A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Photo courtesy: CuriosityChina

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