Wallet talk: The messages of the cards we carry

New fintech players reject the gold-platinum-black 'ladder' in favour of statements more suited to younger consumers.

L-R: George Byrne, Josh Dickins

It’s long been a cliché in the world of digital marketing that the future of brands is in our pockets’, usually as a presenter holds up her smartphone to a congregation of tech evangelists.

But what happens if we pay more attention to what’s in our other pocket nestled next to our keys, loose change and a receipt for last Wednesday’s disappointing lunchtime soup

Open up a typical wallet and you will...

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