Jenny Chan 陳詠欣
Apr 12, 2017

United has 'destroyed' its brand among furious Chinese

China consumers are unlikely to forget the manhandling incident anytime soon.

Source: Weibo user 'bjcrossroad'

The extent to which United's brand is damaged in China following the forced removal of a passenger or 'deplaned', in aviation speak of Vietnamese descent from a US flight is significantfar worse than a normal flare-up over a tone-deaf communications response.

In fact, the Chinese are comparing the event to the Black Lives Matter activist movement and clamouring for social justice. The airline, which derives an estimated US$2 billion in annual revenue...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
3 things automation can and cannot do to reshape PR
Premium
6 hours ago

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

Premium
Agency of the Year winners' words: Preparing a winning entry
Premium
6 hours ago

Agency of the Year winners' words: Preparing a ...

2016 Agency of the Year Award honourees share how they prepared their winning entries.

Premium
Apple in China: When lucky number 8 doesn't guarantee prosperity
Premium
6 hours ago

Apple in China: When lucky number 8 doesn't ...

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

Premium
What do hip and religious Muslim women want?
Premium
6 hours ago

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.