Matthew Miller
Sep 1, 2015

UBS asks big questions in global brand relaunch

GLOBAL - Switzerland-based financial services giant UBS today launches a digital-heavy global rebranding, through Publicis Worldwide, that focuses on answers to the questions clients ask as they go through life.

“The bank has gone through a significant strategic transformation, Hubertus Kuelps, group head of communications and branding, told Campaign Asia-Pacific. We declared that transformation complete early in the year. The rebranding gives us chance to demonstrate that.”

The company's global group CMO, Johan Jervoe, added that the time is right for a brand relaunch because after a challenging time, respect is coming back in the financial services sector. After an extensive restructuring...

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