TV commercials to trigger mobile content in Indonesia

mTraction TV Sync, a collaboration between Ansible Indonesia and Affle, can synchronise digital content with a brand's own—or a competitor's—TV ads.

Anuj Khanna Sohum, CEO and chairman of Affle, (left) and Pradeep Harikrishnan, technical advisor, IPG Mediabrands Indonesia.

IPG Mediabrands announced the launch of mTraction TV Sync in Indonesia last Friday. The platform tracks track real-time TV commercials and syncs digital advertising to the TV ads to help brands deliver cross-screen communication over a unified platform. The initiative is a collaboration between IPG Mediabrands' mobile marketing and tech agency Ansible Indonesia and Singapore-based mobile intelligence agency Affle. 

Speaking to Campaign Asia-Pacific, Anuj Khanna Sohum, CEO and chairman of Affle, said the...

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