Tourist shopping sprees and sporting achievement define Japan's year: Dentsu

TOKYO - What do binge shopping, futon cleaners, tennis player Kei Nishikori, gaucho pants and obese cross-dressing celebrity Matsuko Deluxe have in common? Answer: They all feature at the top of Dentsu’s list of ‘hit products’ in Japan for 2015.

by David Blecken

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now