A whitepaper by Mediacom China, with research and writing led by CSO Peter Petermann with two other contributors, found China's women under 30 years old more empowered, adventurous and self-confident than any previous female generation.
The flipside of this development is that they are now more discerning and demanding of brands. As more and more women are making purchase and investment decisions, the Chinese market is slowly but surely turning into a she-conomy,...
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