Blockchain will break advertising all over again, according to Ian McKee, consultant and founder of Vocanic, which he sold to WPP three years ago.
“Compared to what social media and internet did to advertising, this thing is 100 times larger,” he stated. “I’m quite sure of all the names we see out there at Spikes Asia 2017, eight out of 10 won’t make it to the next transition.”
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