Babar Khan Javed
Jul 3, 2017

Thanks, Gwyneth Paltrow, for yet another reminder of how not to handle a PR crisis

Step 1: Don't dig in and deny, especially when you're up against a NASA scientist.

Source: Goop.com

Recently a NASA scientist publicly refuted claims made by Gwyneth Paltrow's website Goop with regards to the supposed healing powers of the Body Vibes stickers it sells. Yes, stickers.

After the scientists's comments in a Gizmodo story went viral, Goop came out with a statement denying any wrongdoing. Obviously, that is the worst possible response, and right on cue, it prompted an even heavier backlash from the internet community.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
ComScore to dissolve China unit, lay off team of 9
Premium
7 hours ago

ComScore to dissolve China unit, lay off team of 9

China is "not a corporate priority for Comscore at this stage".

Premium
A 'washable book' aims to help prevent child deaths
Premium
7 hours ago

A 'washable book' aims to help prevent child deaths

The initiative to mark Japan's national hand-washing day is designed to educate children in Cambodia.

Premium
Chinese agency rosters shrinking, more going local: R3
Premium
7 hours ago

Chinese agency rosters shrinking, more going local: R3

Chinese marketers are working with fewer agencies, and more are leaning toward those with integrated offerings, according to a new study from R3 with Scopen.

Premium
Coming soon: Our overwork survey
Premium
7 hours ago

Coming soon: Our overwork survey

Campaign will release its findings into overwork in APAC adland next week, with some sobering stats and a few surprises as well.