Tech Talk: DataXu, Adknowledge Asia, Criteo and more

DataXu debuts AI-powered mobile optimizer

DataXu has rolled out its new Mobile Optimizer for Advertisers, which leverages the programmatic marketing and analytics software provider’s OneView cross-device technology and machine learning system.

It is touted to bring powerful marketing capabilities to mobile performance advertising for the first time, enabling advertisers to accelerate the growth of app installs and increase app user engagement. 

The solution regularly ingests mobile device ID and cookie data from first- and third-parties along with information from a brand’s own DMP, CRM system, purchase history or site-based behavioral data. OneView expands the advertiser’s audience by linking consumer identifiers across devices to form holistic pictures of real users.

James Sampson, VP & GM, APAC, DataXu:

We are excited to bring Mobile Optimizer for Advertisers to Brands and App Developers throughout Asia Pacific. Leveraging the power of DataXu’s OneView cross device technology and industry leading machine learning capabilities, marketers can now utilize omnichannel data to optimize their digital ad spend toward acquiring, retaining, and reengaging highly valuable, long term users. The Asia Pacific region continues to be a hotbed of mobile activity, and this is reflected in the demand we see for mobile optimization from our partners.

Adknowledge Asia and metaps+ to bridge Korean and international developers

Social and video advertising technology company Adknowledge Asia has signed a partnership with metaps+, a South Korean big data-based mobile marketing solution provider, to support local and international social marketing campaigns of South Korean audiences.

South Korean developers are can expand their insights for optimising their social marketing campaigns by incorporating AdParlor, Adknowledge Asia’s social and video advertising platform, into the proprietary metaps+ platform.

This strategic partnership will allow international developers to enter the Korean market. Local mobile developers looking to overseas markets can also run more effective social marketing campaigns across Facebook, Instagram, YouTube and Twitter.

Kim Tae Woo, country director for Korea, Adknowledge Asia:

metaps+ provides marketing campaign solutions to South Korean and overseas mobile platform developers entering new markets. King, Com2uS, Square Enix and key global studios are choosing metaps+ to capitalize on growth opportunities through in-depth analytics. This partnership enables us to leverage the global reach of metaps+ to expand our platform in Korea. Developers can use our robust AdParlor platform to understand users better and create more personalised messages.

Hootsuite launches academy in Asia

Hootsuite has launched Hootsuite Academy, a comprehensive online offering designed to boost social media skills and credentials, in a bid to help bridge the region’s digital skills gap.

The academy offers a holistic set of resources that includes:

• Online, on-demand video courseware, webinars, and how-to resources.
• Industry and academic certifications.
• Comprehensive, customized team training for large organizations.

Since its inception, the academy has educated more than 200,000 professionals from around the world on how to leverage social media to grow businesses, connect with customers, engage and recruit employees, and boost productivity.

Twitter kicks off #GoLive agency bootcamps in Asia

Twitter started a series of agency boot camps across Asia named #GoLive. The boot camps are intensive training workshops aimed at empowering agencies and the brands that they work with to capitalise on live moments and video innovation on Twitter.

More than 20 of these training sessions were held with agencies across India and Indonesia between the August to September period, and upcoming ones with Singapore and Philippines in October.

Gangs T Gangadhar, managing director of MEC South Asia:

At MEC India, to perpetually be in beta mode is a philosophy we aspire to. With so much going on around us, we place a big premium on staying updated. We find Twitter's Flight School and agency outreach programme very valuable towards that end.

Adobe and Microsoft team up

Adobe Systems and Microsoft Corp have announced plans for a strategic partnership, enabling businesses to dramatically strengthen their brands.

With this partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. In return, Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition.

The two companies are also collaborating on data integrations to ensure customers can easily work across Adobe Marketing Cloud and Dynamics 365 business applications, leveraging artificial intelligence, machine learning and advance analytics. Customers will be able to use these integrations across Adobe and Microsoft solutions to create new data-driven sales and marketing capabilities.

Shantanu Narayen, Adobe president and CEO:

Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand. Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.

Criteo to acquire HookLogic

Criteo has signed a definitive agreement to acquire HookLogic, in a move intended to strengthen its performance-marketing platform.

HookLogic’s performance marketing exchange connects many of the world’s largest retail e-commerce sites with consumer brand manufacturers who vie for virtual shelf-space via sponsored product ads. Unlike traditional advertising tactics, HookLogic’s ads link manufacturer marketing spend directly to retail sales.

Criteo will integrate its technology for predictive bidding and product recommendations into HookLogic’s products, bringing increased campaign performance to brand manufacturers and enabling retailers to further monetize their site traffic via the HookLogic Exchange.

Eric Eichmann, CEO Criteo:

With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing on delivering more value to brand manufacturers and retailers alike. We are excited to help develop the HookLogic platform with our own sophisticated technology and to bring their solution to marketers across the globe.  Jon and his team at HookLogic are some of the best minds in performance advertising and we are thrilled to welcome them to the Criteo family.