Gabey Goh
Aug 19, 2016

Tech Talk: Affinity, Twitter, Instagram, Digimind and more

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Australia sees first wide-scale programmatic OOH campaign

In a campaign for the Association of Data-driven Marketing and Advertising ADMA, Affinity created hyper-targeted and personalised messaging delivered via oOhmedia’s digital OOH network.

The advertising agency overlaid data from ADMA, oOh and the top 100 biggest advertising spenders to identify prospective delegates for its Global Forum conference. 

A total of 4,800 people working in approximately 500 companies...

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