Called In The Future, the multimedia programme is aimed at creating custom content focused on technology, including thought leadership pieces on issues, aimed at global business leaders. This will involve "the creation of original and compelling stories and video that span print and digital media, tablet and mobile, graphic solutions, social media and events," said a statement from WSJ.
The goal of this partnership, said CP Gurnani, managng director and CEO, Tech Mahindra, is to help the firm drive thought leadership on important trends driving the future of business. “To realise and build the future of everything that we dream of, we have to embrace our vision today."
“From a brand perspective, if we want to change and not be forced to change, then we have to take a leap into the future,” said Indraneel Ganguli, global head of brand, Tech Mahindra. “In the Future underscores our commitment towards creating solutions for the connected world of today, and tomorrow.”
The gameplan for WSJ. Custom Studios, said Trevor Fellows, EVP & global head advertising sales, The Wall Street Journal is to produce a multi-faceted program across print, digital, and social media, that supports Tech Mahindra in effectively reaching a globally ambitious audience.
Part of the In the Future programme, is Tech Mahindra's three-year sponsorship of the publisher's CEO Council's annual meeting in Washington DC each November. The invitation-only event brings together the world’s most influential leaders of industry, finance, government and policy. The participating CEOs head up companies from 11 countries and a diverse group of industries that collectively employ more than five million people and generate more than US$2 trillion in annual revenue.