TBWA Media Arts Lab, TBWA’s bespoke creative shop for Apple, has appointed Dennis Kung as executive creative director for Southeast Asia. Kung will be based in Singapore and head the creative vision for the region, along with the head of strategy and managing director Michaela Futcher. He will report directly to global chief creative officer Brent Anderson.
The appointment follows last week’s announcement of Anna Hunt being named managing director and the promotion of Stuart Alexander to executive creative director for the agency’s Sydney office. Hunt is reporting to Katrien De Bauw, global chief executive officer and partnering with Alexander to lead the agency and its client relationships in Sydney.
Dennis Kung is a Taiwanese-born, U.S.-raised creative with over a decade of experience across North America and Asia. His previous roles span leading agencies, including Ogilvy, Mother, Wieden+Kennedy, Translation, Quality Meats, and Mojo Supermarket.
“Dennis brings a rare balance of creative experience and cultural fluency,” said Brent Anderson, global chief creative officer at the shop. “He joins a MAL office in Southeast Asia that has experienced momentous growth over the past several years. Dennis has a remarkable instinct for crafting emotionally resonant ideas grounded in local nuance. I’m excited to see the work this team will create to make an impact across all platforms and markets.”
Kung has helped global brands like HP, IKEA, and Hennessy increase local relevance in China, while also supporting local brands such as Oppo in their outbound expansion. He also contributed to GoDaddy’s Act Like You Know campaign, which won the B2B Grand Prix at Cannes Lions in 2025.
On his new appointment, Kung said: “Apple is a brand I’ve long admired not only for its creativity, but for its clarity, consistency, and care. It’s a tremendous honour to join Media Arts Lab Southeast Asia in one of the world’s most vibrant cultural hubs and fast-evolving markets. I’m excited to be immersed in the rich nuances of this region and, together with the incredible talents at MAL, create work with deep local resonance and regional impact.”
Kung’s appointment highlights Media Arts Lab’s commitment to Southeast Asia as a key region for growth and cultural innovation.
