Babar Khan Javed
Aug 4, 2017

Sticky situation: Solutions to sales losses in impulse categories

Marketers in the confectionary and impulse categories are struggling to recuperate sales lost from ecommerce and self-checkout machines.

Since the 1960s, retailers have been stocking the checkout lines with impulse items to entice shoppers into giving into their three major consumer desires. Marketers identify these as the need for refreshment solved with chewing gum and mints, the need for rewards chocolate, hard candy, and the need for reminders aided by batteries and lip balm.

A 2012 study by the Food Marketing Institute titled Optimizing Front End Checkout Merchandising...

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