Since the 1960s, retailers have been stocking the checkout lines with impulse items to entice shoppers into giving into their three major consumer desires. Marketers identify these as the need for refreshment solved with chewing gum and mints, the need for rewards chocolate, hard candy, and the need for reminders aided by batteries and lip balm.
A 2012 study by the Food Marketing Institute titled Optimizing Front End Checkout Merchandising...
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