David Blecken
Sep 30, 2016

Spotify aims to turn Japan on to music streaming at last

Spotify's ad-supported model gives it an advantage in a market that has been slow to accept music streaming.

(spotify.com)

TOKYO - Spotify launched in Japan yesterday after a long period of speculation. The company will provide a free advertising-supported service and a paid service at 980 yen around US$10 per month. It will also offer lyrics for karaoke enthusiasts. It is currently operating in invitation-only beta mode.

A number of players are already active in Japan’s digital music subscription space. According to statistics from eMarketer, Amazon Prime Music leads the sector in...

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