Emily Tan
Jul 19, 2017

Sizmek to buy Rocket Fuel for $145 million

The transaction is expected to complete by the third quarter.

Mark Grether, executive chairman of Sizmek

Private ad tech company Sizmek has announced plans to buy publicly listed programmatic company Rocket Fuel for $145 million.

Under the terms of the agreement, Sizmek, backed by Vector Capital, will commence a tender offer for all outstanding shares of Rocket Fuel common stock at $2.60 a share in cash, which including the assumption of Rocket Fuel's debts, values Rocket Fuel at around $145 million.

While both companies brand themselves differently, they...

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