Emily Tan
Jan 24, 2017

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

The past year has put the battle for gender equality front and centre and, win or lose, women are finding validation in the airing of problems previously swept under the carpet. In fact, nearly eight women in 10 the world over, and in Asia-Pacific in particular, are saying it has never been a better time to be a woman.

The Women’s index, was first launched as a global survey in late 2015 and the...

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