Emily Tan
Dec 19, 2011

"Satanic" church billboard in NZ draws global attention

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.

The undamaged billboard outside St Matthew-in-the-city
The undamaged billboard outside St Matthew-in-the-city

The latest billboard, which depicts the Virgin Mary looking shocked at a positive pregnancy test strip, was created by Whybin TBWA Tequila Auckland and was aimed at raising discussion about Mary's circumstances as Christmas approaches. 

Within hours of the billboard's erection, it gained attention in both local and international news such as the UK's conservative Daily Mail and Telegraph

Yesterday the billboard was slashed with scissors by Catholic Action Group member Arthur Skinner who then held a congregation with his group supporters outside the church, in front of the billboard where they said the rosary to atone for the "satanic billboard".

The church's response to the act of vandalism said that they wouldn't be pursuing Skinner's arrest but would "not decline restitution". "Arthur Skinner and the Catholic Action Group used our billboard, his vandalism of it, and our property this morning to gain publicity for his point of view and to further his supposedly “Catholic” organisation’s agenda. We are tired of Christian intolerence — and embarassed by it," said the statement.

In 2009, the church erected an even more controversial billboard depicting Mary and Joseph in bed with the text "Poor Joseph. God was a hard act to follow." The billboard was painted over in protest just  hours after it was put up and was denounced by the Auckland Catholic Diocese.

Source:
Campaign Asia

Related Articles

Just Published

45 minutes ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

2 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

6 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.