Ruder Finn acquires Hong Kong-based Daylight Partnership

Daylight founder David Ko to lead Ruder Finn’s regional digital arm after acquisition.

Jean Michel Dumont, David Ko and the Daylight team

Ruder Finn has acquired Daylight Partnership for its competitive edge in insights and analytics including predictive analytics, influencer mapping, social listening tools, experience design, according to the companies.

For the last two years, the two companies have been collaborating on projects for multinational brands such as Prudential, Porsche, Cartier, Bayer and Nestle and co-developed products like the SONAR social media crisis simulation system.

The move now advances Ruder Finn’s digital expertise to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Miaozhen takes minority stake in tech firm MaLogic
Premium
11 minutes ago

Miaozhen takes minority stake in tech firm MaLogic

The partners plan to develop face-recognition technology to enable 'complete tracking' of a consumer's online-to-offline purchase journey.

Premium
Animation, content, transparency: What Bain Capital plans to do with ADK
Premium
13 minutes ago

Animation, content, transparency: What Bain Capital ...

The deal has actually gone through. Now the real challenge begins.

Premium
Voice search will upturn everything you know about SEO
Premium
43 minutes ago

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

Premium
Photos: Agency of the Year Greater China awards
Premium
1 hour ago

Photos: Agency of the Year Greater China awards

Photos from the 2017 Agency of the Year Awards for the Greater China region, which took place December 12 in Shanghai.