Robert Sawatzky
Feb 16, 2017

Resonance China to merge with Skye Media

Deal will create independent Chinese social-media agency of a scale that may raise eyebrows at large holding companies.

Chinese social-media agencies Resonance China and Skye Media have agreed to merge in a deal expected to be finalised next month, Campaign Asia-Pacific has exclusively learned.

When that happens, the agencies will be united under the Resonance brand, as the Shanghai-based firm is the larger and more widely recognised of the two.

Paul McNeill, founder of Beijing-based Skye Media, will become joint managing partner of the new firm, and will head...

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