David Blecken
Jun 12, 2017

Quality trumps nationality for Japanese consumers

Subtle changes near the top of this year’s ranking of Japan's top 100 brands reflect important changes in consumer dynamics.

Subtle changes near the top of this year’s ranking of Japan's top 100 brands reflect important changes in consumer dynamics.

For a third year running, Panasonic is the brand that Japanese consumers apparently hold in the highest regard, according to Campaign’s annual study into the top 1000 brands in Asia. Campaign conducts the study in partnership with Nielsen across 13 Asia-Pacific markets.

Although Panasonic is struggling to modernise and is weighed...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Katy Perry visa denial? A checklist for hiring celebrities in China
Premium
32 minutes ago

Katy Perry visa denial? A checklist for hiring ...

Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.

Premium
The role for face-recognition in customer experience
Premium
1 hour ago

The role for face-recognition in customer experience

China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.

Premium
Y&R names Chris Foster as Asia president
Premium
4 hours ago

Y&R names Chris Foster as Asia president

Longtime Publicis veteran and former APAC head of Saatchi & Saatchi returns to the region to take up the position vacated by Matthew Godfrey.

Premium
Google adds features to AdWords
Premium
2 days ago

Google adds features to AdWords

New options include building custom audiences based on intent, A/B testing and serving special deals without having to update ads.