We asked three in-market experts for their insights into Japanese consumers.
- Sosuke Koyama, executive planning director at Beacon Communications
- Stephen Cox, CEO, Havas Tokyo
- Leonard Le, senior strategic planner at UltraSuperNew.
In 2017, what distinguishes Japan’s consumer market from others
Koyama Maybe from the outside, it seems like...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events