Publicis Media Asia Pacific today announced the launch of Publicis Commerce, in partnership with sister agency Interactive Solutions.
The unit will combine Publicis Media’s media buying, planning and analytics capabilities with Interactive Solutions’ experience advising more than 200 e-retailers.
“The linear marketing funnel of awareness, consideration and purchase will be flattened by end-to-end eCommerce experiences and marketers will continue to shift spend to more accountable and frictionless media,” said Ken Mandel, president...
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