Faaez Samadi
Jan 9, 2017

Publicis Commerce launches in APAC

Ken Mandel to lead new unit.

Ken Mandel

Publicis Media Asia Pacific today announced the launch of Publicis Commerce, in partnership with sister agency Interactive Solutions.

The unit will combine Publicis Media’s media buying, planning and analytics capabilities with Interactive Solutions’ experience advising more than 200 e-retailers.

“The linear marketing funnel of awareness, consideration and purchase will be flattened by end-to-end eCommerce experiences and marketers will continue to shift spend to more accountable and frictionless media,” said Ken Mandel, president...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Google adds features to AdWords
Premium
1 day ago

Google adds features to AdWords

New options include building custom audiences based on intent, A/B testing and serving special deals without having to update ads.

Premium
Apple Daily launches in-app, beacon-based targeting
Premium
1 day ago

Apple Daily launches in-app, beacon-based targeting

The Hong Kong publisher introduces a new product in a challenging media market.

Premium
Agency Network of the Year 2017 shortlist
Premium
1 day ago

Agency Network of the Year 2017 shortlist

Here is the shortlist for the 2017 Campaign Asia-Pacific Agency Network of the Year awards.

Premium
Hyper-engaged Asian consumers key to driving sales
Premium
1 day ago

Hyper-engaged Asian consumers key to driving sales

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.