This is the full text of a speech by Marc Pritchard, chief brand officer with Proctor Gamble, at the IAB Annual Leadership meeting on 29 January in Hollywood, Florida.
You’ve just seen some advertising we love. Ads that make you think, feel, laugh, cry, smile, act, and of course, buy. Ads that drive growth for the brands and the categories in which they compete. Ads that are a force for good by expressing points of...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events