Staff Reporters
Feb 1, 2017

Procter & Gamble chief issues powerful media transparency rallying cry

Read the full transcript of Mark Pritchard's powerful speech from the IAB Annual Leadership meeting.

This is the full text of a speech by Marc Pritchard, chief brand officer with Proctor Gamble, at the IAB Annual Leadership meeting on 29 January in Hollywood, Florida.

You’ve just seen some advertising we love. Ads that make you think, feel, laugh, cry, smile, act, and of course, buy. Ads that drive growth for the brands and the categories in which they compete. Ads that are a force for good by expressing points of...

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