Partner
Nov 15, 2016

Post-95s: China’s fledgling consumers

The nuance of segmenting China’s consumer groups becomes more apparent with the release of a new study highlighting Tier-3 and Tier-4 cities and the spending habits of the under-20s.

Wallet share: China’s younger consumers in Tier-3 and Tier-4 cities have carefree spending habits.

PARTNER CONTENT

The post-95 consumer group in China’s cities are a marketer’s dream consumer, according to the findings of GroupM’s highly anticipated 2016 edition of its Shan Hai Jin report.

Marked by “impulsive consumption” habits, the post-95 generation in Tier-1 and Tier-2 cities are more capricious and willing to spend money for their...

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