The first thing to understand about Carl Isenbeck and his team is that Porsche, to them, is more than just a car. A lot more.
“I guess I’m a bit mad, as are most of the people at Porsche,” quips Isenbeck, who is marketing director of the firm in Asia-Pacific. “If they took a step back and said, Hey, this is only a car’, they might approach their job quite differently. But if you believe...
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