Darren Burns
Nov 14, 2016

Playing it safe is risky

CHINA INNOVATION 2016: The game has changed in China, and it’s no longer enough for agencies to simply stick to their brief: clients now expect innovative solutions that address their business issues, not just their marketing ones.

Marathon sprint: China is an exciting marketing playground but agencies have to race to stay ahead of the game.

From messaging to mobile payments to even filing reimbursements for work, WeChat has become an inalienable part of everyday life for millions of Chinese certainly the kind of Swiss-Army-knife tool the West hoped it created, but didn’t quite.

Dubbed a super app’, WeChat is just one example of how China is marching down its own self-blazed trail.

So given the strides China has and will continue to make, what value...

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