Robert Sawatzky
Jun 19, 2017

OMG wears Hearts on its sleeve

By signalling the entry of Hearts & Science into Asia, Omnicom Media Group is laying out a very different regional growth strategy from GroupM.

Scott Hagedorn, CEO of Hearts & Science

OMG has been making no secret of its plans to expand Hearts Science in Asia, to form a third major agency. Formed from OMG’s data-analytics arm, Annalect, Hearts has turned a lot of heads after picking up the bulk of PG’s US business and then ATTjumping from zero to more than 800 staff in just over a year.

The new agency already entered Asia earlier this year after PG awarded...

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