Robert Sawatzky
Jun 19, 2017

OMG wears Hearts on its sleeve

By signalling the entry of Hearts & Science into Asia, Omnicom Media Group is laying out a very different regional growth strategy from GroupM.

Scott Hagedorn, CEO of Hearts & Science

OMG has been making no secret of its plans to expand Hearts Science in Asia, to form a third major agency. Formed from OMG’s data-analytics arm, Annalect, Hearts has turned a lot of heads after picking up the bulk of PG’s US business and then ATTjumping from zero to more than 800 staff in just over a year.

The new agency already entered Asia earlier this year after PG awarded...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
BCD Meetings & Events acquires Grass Roots
Premium
8 hours ago

BCD Meetings & Events acquires Grass Roots

The acquisition is set to strengthen the agency's global service offering.

Premium
Marriott names luxury brand VP for APAC
Premium
9 hours ago

Marriott names luxury brand VP for APAC

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.

Premium
Readers' Choice: Best event agency
Premium
9 hours ago

Readers' Choice: Best event agency

Leading agency players continued to impress with big brand events in 2017.

Premium
Dentsu in pole position to win Jaguar Land Rover's $500 million global media account
Premium
9 hours ago

Dentsu in pole position to win Jaguar Land Rover's ...

WPP’s Mindshare has held the account for 17 years.