Matthew Keegan
Apr 5, 2017

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

Watching you: Wearable tech enables neuromarketers to monitor the subconscious ways consumers respond to ads.

The term ...

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