Omar Oakes
Jul 13, 2017

MullenLowe Group buys PR agency Salt

Acquisition is in line with MullenLowe's strategy of integrating creative advertising and PR.

Marianne Blamire & Nicky Young

MullenLowe Group has acquired PR and strategic comms agency Salt as it adds public relations to its hyperbundled offering in the UK and Asia.

Alex Lekikh, the Interpublic ad agency’s global chief executive, told Campaign the move reflected his belief that the disciplines of creative advertising and PR needed to be smashed together as clients required a more integrated offering.

The firm will be called MullenLowe Salt and,...

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