S4 Capital’s Monks, formerly known as MediaMonks, has named Danny Lee as managing director for Greater China, effective immediately.
Lee replaces Rogier Bikker, who served in the role for a little over four years, and will collaborate closely with Dixi Chern, general manager of Monks Shanghai, to drive the agency’s growth across the region, focusing on creative innovation and deepening client relationships through AI and technology.
Prior to joining Monks, Lee served as chief brand officer at Bosideng, where he helped modernise one of China’s most iconic apparel brands through brand transformation and global repositioning. Before Bosideng, he also held the role of marketing director at Nike Greater China. Earlier in his career, Lee held senior positions at WPP agencies including Ogilvy, Wunderman, and Mindshare.
“China is a powerhouse of cultural energy and digital innovation. I’m honoured to lead Monks Greater China at such a pivotal moment,” said Lee. “I look forward to working with our team and partners to build brands that shape culture, inspire action, and grow business - backed by Monks’ global capabilities and digital-first DNA.”
“Lee is a proven leader with deep brand expertise and a sharp instinct for aligning strategy with cultural momentum. His appointment underscores our ongoing commitment to investing in top-tier talent and delivering long-term client value - not only in this critical market, but across the broader APAC region. With Lee now at the helm, we’re poised to accelerate the next phase of our growth journey in the region”, said Kenny Griffiths, EVP, Monks APAC.
Griffiths also paid tribute to Bikker’s contributions to the agency and said in a press release, “I’d also like to recognise Rogier Bikker for his entrepreneurial leadership and the strong foundation he built for Monks in Greater China. ”
Bikker recently announced his departure from the agency and his return to Amsterdam, Netherlands, after spending 16 years in China. He shared this news on LinkedIn about a week ago. Bikker founded independent agencies Energise and Brand New China before co-founding Tomorrow in 2015, where he served as CEO. When S4 Capital acquired Tomorrow in 2021 as part of its global expansion, the agency was integrated into Monks (formerly MediaMonks). Following the acquisition, Bikker was appointed to lead Monks' operations across Greater China. In 2022, he was recognised as one of Campaign Asia-Pacific’s 40 Under 40.
